I lead teams to launch digital products used by millions — turning complex ideas into intuitive, high-impact experiences.
Currently leading design initiatives across Binance's suite of global products, improving user flows, design systems, and onboarding experiences for millions of users.
Helped launch livi, a new virtual bank backed by Bank of China, from the ground up. Led UX and UI for their mobile-first experience — combining lifestyle rewards with modern fintech tools.
As part of Fjord/Accenture, I helped Fonterra redesign their B2B platform for supply chain partners and buyers.
"Global partner of choice: providing flexible and innovative ways of doing business through digital services"
Redesigned Huawei's internal platform for planning and delivering cell tower infrastructure.
71.64% efficiency increase, average delivery time dropped from 134 to 38 days
Worked on revamping Watsons' mobile experience to support an omnichannel (O2O) strategy. Introduced personalized content, social features, and new mobile apps across Asia.
69% growth and 48M+ customer engagements
Redesigned IHG's China-facing website with a user-centered lens
3x increase in online bookings in just 2 years
Interaction Designer of the year-long top-grossing mobile game Happy Fish.
Crafted detailed and engaging UI specifications for game features, combine wireframes, flow diagrams, and storytelling to inspire the team and ensure delightful player experiences.
2.3M MAU, 1.38M USD/M, Rating: 4.5 stars (1M+ ratings)
Sony Ericsson released a series of new smartphones using the Android operating system. As part of a commitment to product excellence, they wanted to gain a deep understanding of customers' experiences and feed this learning into future development.
Sony Ericsson planned a rolling program of research to evaluate new handsets across Europe, Asia, and the Americas.
"This research approach has helped focus minds on the customer and ensure we up our game with each new phone we release"
Hey, I'm Wouter — a Product & UX Design Leader based in Asia, with 10+ years experience building digital products from the ground up.
I've led design for teams in crypto, fintech, supply chain, telecom, and more — launching platforms used by millions, from consumer apps to complex enterprise tools.
My approach is hands-on and collaborative. I care about real outcomes — helping teams ship faster, simplify complexity, and deliver thoughtful, end-to-end experiences that users (and businesses) love.
Outside of work, I love building tools that help people stay connected — and spending time with my two little ones.
Feel free to say hello: Email, LinkedIn
Goodmorning Labs
Designer and Developer of Social Contact Journal.
An app that lets you stay in touch with your friends, family, business contacts and acquaintances. It helps you keep track of all your conversations over weeks, months and years.