Hi, I'm Wouter. Welcome to my portfolio.

I am a Digital Product and UX Designer experienced in leading design teams to create innovative products across various industries, including crypto, finance, supply chain, telecommunication, hospitality, and entertainment.

My approach prioritizes end-to-end user experience solutions that balance user needs and business goals. I have overseen multiple successful product launches from ideation to launch, leveraging my skills in product management.

With a focus on collaboration, I have established more iterative and collaborative processes across the full product development cycle, resulting in high-quality digital products that meet user needs and business objectives.

I'm currently at Binance.

Scroll down to view selected case-studies.

A big year for crypto

Currently working with the folks at Binance improving the experience across their wide range of products

"CZ says he expects Binance to have profits of $800 million to $1 billion this year"

Shaping Virtual Banking

livi is not just any bank. livi is an easy, rewarding and lifestyle-driven banking experience, delivered through our simple and stylish mobile app.

Since livi launched its service in August this year, livi has been committed to offering a delightful, rewarding and digital-first banking experience to Hong Kong consumers which complements their everyday lives.

Co(w)-creating B2B e-commerce

With the expertise of Fjord and Accenture, this client became the dairy nutrition partner who delivers exceptional end-to-end customer experience.

By understanding their customers better and utilizing digital capabilities, we made it easier for their customers to purchase and follow up through online channels.

"Global partner of choice: providing flexible and innovative ways of doing business through digital services"

Communicating UX
in telecommunications

Building a Better Connected World. Designing and building the next generation Integrated Service Delivery platforms for the largest telecommunications equipment manufacturer in the world.

71.64% efficiency increase, average project delivery from 134 to 38 days

Deliver 69% increase in online health and beauty sales in Asia

For this digital transformation project, we improved the mobile customer experience, rolled-out mobile apps integrated social into the total customer experience, improved content, and expanded O2O capabilities.

Growth of 69%, 48 million customers engagement

IHG China's Website Facelift

Redefining website design in the hotel industry through user experience insights

3-fold increase in the number of online bookings than two years before

Helping Sony recapture a leading position in smartphone design

Sony Ericsson released a series of new smartphones using the Android operating system. As part of a commitment to product excellence, they wanted to gain a deep understanding of customers' experiences and feed this learning into future development.

Sony Ericsson planned a rolling program of research to evaluate new handsets across Europe, Asia, and the Americas.

"This research approach has helped focus minds on the customer and ensure we up our game with each new phone we release"

Interaction Design for Mobile Games

Interaction Designer of the year-long top-grossing mobile game Happy Fish.

Creating detailed UI specifications for all game features to create fun for players. Using wireframes, flow diagrams and storytelling to help the team understand the designs and assist them with implementation.

2.3M MAU, 1.38M USD/M, Rating: 4.5 stars (1M+ ratings)

Social Contact Journal

Product Manager, Designer, and Developer of Social Contact Journal.

An app that lets you stay in touch with your friends, family, business contacts and acquaintances. It helps you keep track of all your conversations over weeks, months and years.

Techcrunch Hackathon


At the Shenzhen Techcrunch Hackathon of 2017 our team of 5 members created a prototype to encourage investments in your local community. Users could simply scan a QR-code and directly invest a small amount into a local business via blockchain smart contracts. Our team qualified as fourth.

Tech: Blockchain, Smart Contracts, WeChat / Alipay payments

  • Techcrunch Disrupt
  • Techcrunch Disrupt


At the Beijing Techcrunch Hackathon of 2011, I took the opportunity to create a small game to practice a language. In the prototype, up to 10k users could challenge each other to beat the high score. Won the second price in the game category.

Tech: Node.js, ZURB Foundation

  • Techcrunch Disrupt
  • Techcrunch Disrupt

Get in touch

Feel free to say [email protected], or scan the WeChat code above. I usually reply within a day.